Starting Monday, September 19 through Wednesday, September 21 there will be intermittent road closures across Boerne for filming tied to a local business. It is anticipated the video production for Black Rifle Coffee will be released in conjunction with Veterans Day.
While many areas around downtown Boerne will be incorporated in the filming, the production company will work in one area at a time to minimize disruptions to business owners and residents.
The City of Boerne was designated Film Friendly by the Texas Film Commission in 2021. Productions of this type require a permit from the City of Boerne and approval from TxDOT when state-maintained roads are utilized.
The City and production company have taken numerous measures to ensure public safety, which includes the temporary closure of several streets during the filming. The production company will also pause production at a location if traffic is backing up to allow motorists to go through. Please see below for the following streets and intersections impacted.
On Monday and Tuesday, drivers traveling through the City of Boerne but not planning on stopping in the downtown area are encouraged to utilize the City's traditional Main Street parade detour route to navigate around the production.
Residents and visitors are encouraged to not park along Main Street during the filming times indicated below. The times for the closures include all set up and tear down for filming.
Review the information below for details about each closure. Click here for a more detailed map regarding localized detours.

Monday 9/19 Filming Locations
Around Main Plaza
Time: 7 a.m. to 9:30 a.m.
During this portion of filming, Main Street will be open. W. Blanco Road will be closed from The Dienger Trading Co. building to the intersection of W. San Antonio Street. W. San Antonio Street will be closed from Main Street to Breckenridge Street.
E. Theissen Street in Front of Turn Verein
Time: 3:15 p.m. to 5:45 p.m.
During this portion of filming, Main Street will be open. E. Theissen Street will be closed from Pecan Street to Turner Avenue, as will any side streets feeding into Theissen Street along this stretch.
Stahl Street
Time: 5:30 p.m. to 7:30 p.m.
During this portion of filming, Main Street will be open. Rosewood Avenue will be closed from the mid-300 block east of St. John’s Lutheran Church to Plant Street. Stahl will be closed from 126 Stahl Street to Rosewood Avenue. Filming Monday evening will not impact the Boerne High School Homecoming Parade on Blanco Road.

Tuesday 9/20 Filming Locations
Main Street and River Road
Time: 9 a.m. to 11 a.m.
During this portion of filming, a section of both Main Street and River Road will be closed at the intersection. Main Street will be closed from Theissen Street to Evergreen Road. River Road will be closed from Pecan Street to Main Street. Drivers are encouraged to utilize the multiple detour options available. High profile truck and 18-wheelers will be rerouted via Oak Park on the south and via Blanco Road on the north.
Veterans Plaza
Time: 11:30 a.m. to 1 p.m.
During this portion of filming, a section of Main Street between Highland Avenue and Hosack Street will be closed to traffic. Drivers are encouraged to utilize the multiple detour options available. High profile trucks and 18-wheelers will be rerouted via Oak Park on the south and via Blanco Road on the north.
Main Street and E. San Antonio Street in front of Black Rifle Coffee
Time: 5:00 p.m. to 7:30 p.m.
During this portion of filming, a section of Main Street between Rosewood Avenue and Blanco Road will be closed to traffic. As will a portion of E. San Antonio Street. rivers can access Watt Street or the Kendall County Courthouse lot to detour to their destination. High profile trucks and 18-wheelers will be rerouted via Oak Park on the south and via Blanco Rd on the north.

Wednesday Filming Locations
Water Street south of Bandera Road
Times: 8:00 a.m. to 1:30 p.m.
From approximately 8 a.m. to 9 a.m., an approximate two block stretch of Bandera Road near Water Street will close for short intervals. Then for several hours, film crews will be utilizing Water Street. Before 10 a.m., drivers can utilize side streets in the area to detour to their destination. After 10 a.m., traffic on Water Street will be released between takes. High profile trucks and 18-wheelers are encouraged to use the South Main Street or Johns Road exits to access Main Street, otherwise they will be rerouted via Norris Lane to return to I-10.