Visit Boerne Advisory Board


The Visit Boerne Advisory Board advises City Council on marketing and tourism programs and activities to enhance and promote tourism and the hotel/motel industry in Boerne and the surrounding area. The board also:

  • Receives and reviews applications for funding of hotel/motel dollars;
  • Prepares recommendations for funding of hotel/motel dollars to the City Council for approval; and
  • Reviews post-event reports to ensure funds provided are spent according to the approved funding request and evaluate the event or project for future funding.


The Visit Boerne Advisory Board meets once per quarter (October, January, April, and July) at 4 p.m. in the Ronald C. Bowman City Council Chambers at Boerne City Hall, 447 N. Main Street.


The Visit Boerne Advisory Board is comprised of nine members and one staff liaison. The nine board members represent each of the following:

  • One full-service hotel (GM, owner representative, or executive staff)
  • Two limited-service hotels (GM, owner representative, or executive staff)
  • One bed and breakfast (GM or owner)
  • One attraction/venue (GM or owner)
  • One arts community
  • One restaurant
  • Two business districts

All members, including the board chairman and vice chairman, are appointed by the mayor and approved by City Council. Members serve a two-year term beginning at the first meeting in June following their appointment. Members must reside within the city limits or Kendall County and/or own, operate, manage, or control a hotel, motel, or bed and breakfast within the city limits.

Member NamePositionTerm Expiration
Joe GranadosChairJune 2025
Brandon Phillips Vice ChairJune 2025
Jacquelynn Bailey-VasquezMemberJune 2024
Joey BoatrightMemberJune 2024
Guy SandersMemberJune 2024
Ross PartlowMemberJune 2025
Paula J. LayMemberJune 2025
Brad WilsonMemberJune 2025
Tommy MathewsMemberJune 2025
Members of the Visit Boerne Advisory Board